SOUNDS OF CRAFT PRESENT SONOS OVERTONE CRUSH, A JOURNEY INTO THE DEEP END OF WHAT DEFINES THEIR SOUNDSCAPE. SOUNDS OF CRAFT RECORDS WAS CREATED BY SONS OF CRAFT AS AN EXTENSION TO FUEL THE CREATIVE PROCESS OF THEIR COMMUNITY.

 

SONS OF CRAFT PRESERVES THE IDENTITY, TRADITION, INTEGRITY OF HERITAGE CRAFT PRACTICES OR DISCIPLINES BY PRO-

PELLING THE CREATORS OF INNOVATIVE, DISRUPTIVE IDEAS INTO A REGENERATIVE ECOSYSTEM.

 

FROM IDEATION, DESIGN AND DEVELOPMENT, THROUGH TO PRESENTATION AND TRADING; WE SUPPORT THE CULTIVATION OF

QUALITY, INDIVIDUALITY, AND LONGEVITY.

OUR REGENERATIVE REPERTOIRE EMBRACES PEOPLE OF CRAFT WHO BELONG TO NO FIXED HERD, RECONCEPTUALISING

THE NARRATIVE OF RADICAL CRAFTERS TOWARD A LEGACY THEY CAN EACH UPHOLD.

IN EACH EXPLORATION OF CREATIVITY -WHETHER IT BE AN ARTWORK, A PIECE OF MUSIC, A PRODUCT, OR AN EVENT - WE

ENRICH EVERY ENGAGEMENT WITH COLLABORATORS AND CONSUMERS IN OUR COMMUNITY BY ENSURING THE PLATFORM

WE PROVIDE IS BUILT UPON NURTURE.

 

OUR SHOW WILL EXPLORE A WIDE VARIETY OF CAREFULLY CURATED MIXES. WITH A FOCUS ON CELEBRATING UNDERGROUND MUSIC FROM ACROSS THE WORLD, WE COVER EVERYTHING FROM AMAPIANO AND GQOM TO FOOTWORK AND TECHNO. THE CREATIVENESS OF SONS OF CRAFT BRING A FRESHNESS TO TODAY'S CONSTANTLY EVOLVING SCENE.